Purposeful and result-driven fractional marketing
You are part of a local startup, an agency, or a global enterprise. Your business is looking to define its brand & personality, raise awareness, or, very importantly, grow and scale. You’re looking into leveraging marketing resources to support your business goals. If you’ve nodded to any one of the above, you’ve come to the right place.
Hi, my name is Cindy, and I am an independent full-service marketing consultant based in Seattle, WA, with expertise in digital marketing, marketing communications, and creative design. My goal is to provide fractional marketing services based on your needs so that you can be successful at what you do best. I offer marketing consulting services that drive results and meet your business goals, rather than just doing marketing for the purpose of doing marketing.
Explore my services below and my work background here.
I provide hourly service and/or work on a per-project basis, and I pull from a team of collaborators for larger projects that touch on services outside of my skillset to ensure you get what you need. So if you have a need that doesn’t quite fit into these areas, please reach out. Let’s have a discussion and see how I can help!
Positioning, Messaging, Content, and Campaign
Having a unique story to tell packages your products and sets you apart from your competitors. It draws people’s attention emotionally, as after all, it is people making the buying decisions, and people are naturally drawn to great stories. Great stories create sticking effects that ultimately translate to top-line business results.
I help brands & products identify their differentiators and value propositions, converting them into positioning messaging, content strategy, and campaign plans. I also help execute and measure the success of the deliveries identified as part of the plans.
Marketing Communications Services
- Brand & product positioning
- Research & analytics
- Brand, product, campaign messaging
- Content marketing strategy and plan
- Integrated marketing campaign plan & media planning
Running a brand/business requires one to have unique point-of-views, and it needs the brand/business to be online promoting those POVs. Content is king here, as the internet would be empty without it. How do you strategically and sustainably create engaging content when you want to spend your time and effort on your regular business activities? Having a content plan that brings business values requires editorial management like running a publishing house.
I work with brands and businesses to identify their content strategy; help put together the overarching content marketing plan. After the engagement, brands and companies will have a complete year-long actionable editorial program and calendar. In addition, I also help execute the implementation if needed.
Content Marketing Services
- Content marketing plan, including messaging hierarchy, audience & persona development, content audit … etc.
- Content communication plan, including an annual editorial plan and editorial calendars
- Content creation, including whitepapers, case studies, social media posts, blogs … etc.
Digital marketing is not simply social media posting. Once done well with a strategy and plan in place, it is a mechanism that amplifies and brings your business to new heights. Depending on if you’re a B2B or B2C business, sometimes it can be quite different on how you manage these programs.
I work with clients to define the digital marketing strategies and find the right digital marketing mix that fits their audience and business goals. I can provide ongoing digital marketing program management as needed. I also offer services to help define and measure their digital marketing success. After all, you don’t want to spend all that time and money without measuring it, and you don’t want to do social posting just for posting. It needs to tie to business results.
Digital Marketing Services
- Digital marketing strategy & planning
- Customer journey strategy & planning
- Website creation, management, and optimization
- Digital campaign planning
- Digital media planning
- Account-based marketing
- Program a/b testing
- Search engine optimization
- Social media management & advertising strategy
- Digital advertising/paid media strategy
- Marketing analytics
From a brand name, a business logo, or a website to a social media post, an esthetically pleasing and visually appealing marketing piece is critical to a brand and business’s success. It is typically the determining factor on whether your customer wants to engage with you more – talking about those milli-seconds of attention! It also creates lasting connections with your audience.
I work with brands and businesses on all aspects of design needs that create a consistent, polished look that reflects who you are and what you stand for.
- Brand identity & branding guidelines
- Logo design
- Advertisement design
- Website design
- Print design
- Social post graphics
- Product photography