Marketing, Digital, Campaign, Branding, and Design
A proactive marketing professional with a strong background in leadership and integrated marketing management for both national and global enterprises. Currently leading cross-functional teams to achieve business goals. Developed an approach to marketing that builds long-term and sustainable success aligned to business growth directions, while developing incremental success aligning to immediate business KPIs through strategic planning and tactical implementation.
At every position, initiated and built new scalable digital marketing campaign pilot programs to test innovative ideas. Led small and nimble cross-functional teams in conjunction with outside vendors to plan and execute. Developed processes and introduced concepts into marketing activities to prove economic viability, gain support, and scale programs. Bilingual in Mandarin and English.
Software expertise includes WordPress, Adobe Creative Suite, Adobe Analytics, Google AdWords, Google Analytics, Crazy Egg, Pardot, Drupal, Marketo, Microsoft Office Suite, and Social Media Business.
Favorite quote to live by: “The only way to do work is to love what you do” – Steve Jobs
Baxter Healthcare (BardyDx), 2019 – Current
Marketing Communications & Digital Marketing
SAP (Concur), 2017-2019
Americas & APAC Digital Marketing
GE Healthcare, 2011-2017
Global Digital Marketing
Boston, MA – Seattle, WA
Prior Experience: Marketing Communications at Coolcentric (2010-2011), Graphic Designer at OTW Advertising (2009-2010), Global Marketing at Gigabyte (2006-2007), and Marketing at China Times (2006-2006).
Get in touch
Cindy is always available for side collaborations worldwide. If you want to chat about marketing, design, or anything else, don’t hesitate in reaching out.