What is Content Marketing?

Internet without content would be a dessert. There will be nothing in there. In 1996, Bill Gates wrote in an article that “Content is King”. Content is the foundation of your digital marketing effort. Without it, there will be no meaningful digital marketing strategy and/or program. It’ll be just a waste of your money and…

What is Digital Buyer / Customer Journey?

A digital buyer/customer journey is how a marketer design the digital marketing programs/initiatives that leads a prospect (potential buyer) through the marketing funnel. What kind of experience are you providing to the prospects through the different touch points/channels? what’s the call to actions at those touch points/channels? how do you continuously make them engaged/keep coming…

What is Marketing Funnel?

Marketing Funnel is a list of psychological stages a prospect (potential customer) would have in relation to your brand/product. It can range from awareness, consideration, evaluation, decision, to loyalty. For example, if you’re a car dealer selling minivans, you may not be targeting young students or young professionals, as they may not relate themselves to…

What is Digital Marketing Ecosystem?

Digital marketing ecosystem refers building an integrated digital marketing effort, utilizing multiple channels and applicable content wherever make sense to maximize impact of digital attribution as a whole to the business bottomline, whatever your business objectives might be. The number of channels to use, ways to engage and target, types of content that can be…

What is Digital Marketing?

Digital marketing IS marketing through digital mediums. It’s basically marketing internet, mobile, search engine, social media, email, display, website, blog, e-commerce, content, affiliate, text messages, gaming …etc and the list goes on. As digital marketing industry keeps evolving itself, there’s always something new around the corner every few months, revamping the way people think about…