Digital marketing IS marketing through digital mediums. It’s basically marketing internet, mobile, search engine, social media, email, display, website, blog, e-commerce, content, affiliate, text messages, gaming …etc and the list goes on.

As digital marketing industry keeps evolving itself, there’s always something new around the corner every few months, revamping the way people think about marketing. All these development since the 1990s and 2000s has revolutionized the way brands and businesses market, engage, and communicate with their audience.

If you’re a small business owner or just getting started, how do you keep up with all the technologies and trendings? How do you select which channel fits you to help you grow your business? Or even, do you really need it? Is there a way to use the smallest amount of money to test if it’s effective first?

I’ve put together everything in a simple and snackable way for you to understand why digital marketing is the cornerstone of building and/or grow your business. You’ll take away with a consolidated list of resources that you can come back and revisit whenever needed. You’ll be able to create your marketing strategy and plan with execution details. You’ll also be able to know how to measure the success of your digital marketing programs.